Markus Hengstschläger and Alexander Wrabetz in DIALOGUE
Markus Hengstschläger and Alexander Wrabetz in DIALOGUE

„Cur­rent­ly, there is hard­ly any oth­er area that is chang­ing as fast as the media indus­try.” With this state­ment, ORF Direc­tor Gen­er­al Dr. Alexan­der Wrabetz opened the DIALOGUE with the Aca­d­e­m­ic Direc­tor of ACADEMIA SUPERIOR Univ.-Prof. Dr. Markus Hengstschläger. The rea­son for this change: Dig­i­ti­za­tion and the inter­net have been turn­ing the media world upside down in the last sev­er­al years.

„A soci­ety can not rely sole­ly on the pri­vate mar­ket to ade­quate­ly cov­er such an impor­tant task as pro­vid­ing infor­ma­tion.” — Alexan­der Wrabetz

How does this process change the posi­tion of pub­lic ser­vice media? To shed light on this ques­tion, ACADEMIA SUPERIOR invit­ed the ORF Direc­tor Gen­er­al to Linz for a dis­cus­sion. „The ORF is in the cen­ter of pub­lic inter­est two days before the big media enquete of the Fed­er­al Gov­ern­ment. That makes it all the more impor­tant to dis­cuss the future of pub­lic ser­vice media, espe­cial­ly with regard to dig­i­ti­za­tion”, said LH-Stv. Dr. Michael Strugl — Pres­i­dent of the ACADEMIA SUPERIOR — wel­com­ing the more than 400 guests in the south wing of Linz Cas­tle. Also KommR. Dr. Andreas Mit­ter­lehn­er — CEO of HYPO Upper Aus­tria and coop­er­a­tion part­ner of the evening — was con­vinced of the rel­e­vance of the ORF for soci­ety.